Advertising Ethics in Local Economic Development

Authors

  • Edward Burghard

Abstract

Highlighting he importance of professional ethics in developing advertising strategies, the author provides real world examples and suggests a need for an advertising code of ethics to provide decision-making guidance; including truth, substantiation, comparisons, bait advertising, incentives, testimonials, taste and decency, and cost of doing business claims.

Author Biography

Edward Burghard

Ed Burghard is the watchdog for Brand America and the American Dream. He started the Strengthening Brand America Project with a purpose of teaching economic development professionals how to effectively use place branding as a strategy to enrich the lives of residents in their community. Ed spent 35 years sharpening his branding skills at Procter & Gamble, one of the world’s greatest branding companies. His career included an assignment in the company’s Toronto, Ontario office. Ed also led the development of the Ohio brand during which time the state won Site selection Magazine’s Governors Cup Award (2006, 2007, 2008, 2009 and 2011). You can get free place branding advice from Ed by visiting www.strengtheningbrandamerica.com.

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Published

2017-06-18

How to Cite

Burghard, E. (2017). Advertising Ethics in Local Economic Development . Economic Development Journal of Canada. Retrieved from https://ecdev.journals.yorku.ca/index.php/default/article/view/12

Issue

Economic Development Journal of Canada, 2017

Section

Articles

License

Copyright (c) 2017 The journal owns copyright for all works published prior to June 2020. The author(s) retain copyright for all works published after June 2020.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All content published in the Economic Development Journal of Canada is available under a Creative Commons Attribution Attribution (CC BY) International 4.0 license. The journal owns copyright for all works published prior to June 2020. The author(s) retain copyright for all works published after June 2020.