Towards Strategic International Alliances: Program Intiatives In Durham Region

Abstract

If industries lost international markets, their prosperity would be eroded. Due to the international situation, the economy in North America has undertaken suffering and transformation. The purpose of this study was to develop a strategy to increase the potential of developing new job opportunities and retaining present personnel. There are methods for Durham Region Economic Development Department to take. Knowing the manufacturers' resistance to questionnaires, it was called a survey form. Every question on the form had to be justified and approved by the Steering Committee. Commercial officers in our federal and provincial embassy, consulates and trade offices around the world do an excellent job of locating potential overseas strategic alliance partners. There are four sections of Durham region’s Joint Venture Opportunities book. There is no shortage of potential strategic alliance opportunities. The major problem is selecting the best for your manufacturers. With the completion of the "Joint Venture OPPORTUNITIES" book, the job became much easier and more efficient. The basic concept derived from the book was completed on schedule and within budget constraints. To most Canadian firms, strategic alliance negotiations are a completely new avenue of business and where undertaken, are usually superimposed on the top of an already overburdened workload. It is hoped that the case history of the Durham Region will provide sufficient information to assist other EDO's across Canada in the formation of a "STRATEGIC ALLIANCE" program.