Advantage: Chrysler Labour and Management Agree on Quality

Authors

  • Todd Letts

Keywords:

Unionized Labour Environment, Quality Training, Customer Satisfaction, Job Security, Canada Award for Business Excellence

Abstract

This article argues the role of quality on the Canadian auto industry in the midst of plant closures, lay-offs and recent North American content disputes. Human resource management plays a crucial role in regard to quality of products and customer satisfaction. Maintaining good quality historically had direct links with human resource management, rewarding employees for their good work, a good quality training for employees, and employee satisfaction. Quality reduction has attributed to many plant closures and employee lay-offs in the North American content disputes. Since then, high quality human resource training and employee hiring has been adapted by the Windsor auto plant which resulted in winning the Canada Award for Business Excellence (CABE) in quality category. Their motto was that the secret to success is a workforce committed to quality. Although, the study focuses on best quality in the Canadian context, it fails to draw on the experiences from the Japanese auto industry who is doing an extra-ordinary job at providing great quality products to the international markets. It becomes obvious that quality control can create better customer satisfaction which in turn increases job security for individuals working within a particular plant. It is further argued that teams form the base of an organization, and ultimately, teamwork can create a positive organizational environment where productivity and quality can easily be fostered.

Author Biography

Todd Letts

Todd Letts is currently completing his Masters in Business Administration at the University of Toronto. His areas of study include Organizational Change, Economic Development and Industrial Relations. He is the former Executive Director of Ontario Downtowns, the association of Business Improvement Areas in the province. Todd also operates a freelance management consulting service, offering advice in the areas of management training and communications. This article is adapted from one originally printed in the Spring 1991 issue of Service Focus, a newsletter sponsored by the Institute of Market Driven Quality at the University of Toronto.

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Published

2021-01-22

How to Cite

Letts, T. (2021). Advantage: Chrysler Labour and Management Agree on Quality. Economic Development Journal of Canada, 71–74. Retrieved from https://ecdev.journals.yorku.ca/index.php/default/article/view/162