Revitalizing Ontario's Tourism Image: How The Marketplace is Defining The Future Of Ontario's Tourism

Authors

  • Kenneth Caplan

Keywords:

Eco-Tourism, International Travel, Local Development, National Development, Travel and Tourism Marketing

Abstract

Travel and tourism is becoming a leading actor in national and local economic development. People have a natural desire for change and the tourism industry is available to provide the necessary services to cater to that niche. Towns and cities compete for local and international awareness by conducting unique strategies for marketing their products to consumers. As the tourism industry adapts to the ever-changing technological and eco-friendly environments, they aim to bring their uniqueness to the forefront in order to maintain a stable and growing economic base.

Author Biography

Kenneth Caplan

Kenneth Caplan, President of Kenneth Caplan and Associates Limited, is an Image Management  consultant specializing in corporate and public sector marketing. A graduate of the Ontario College of Art and a past President of the Society of Graphic Designers of Ontario, Kenneth Caplan has been  instrumental in shaping the visibility of businesses, institutions and public sector organizations in Ontario and across Canada. A recipient of numerous awards, he has crafted image programs for TD Banks Green Machine, The Toronto Stock Exchange, The Canadian Cancer Society, the City of Thunder Bay, North York, Dundas, and Blind River among others. A frequent lecturer on marketing at the Ontario College of Art, Kenneth Caplan has also served on the judging panel of the EDCO marketing awards.

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Published

2021-01-22

How to Cite

Caplan, K. (2021). Revitalizing Ontario’s Tourism Image: How The Marketplace is Defining The Future Of Ontario’s Tourism. Economic Development Journal of Canada, 22–23. Retrieved from https://ecdev.journals.yorku.ca/index.php/default/article/view/168

Issue

Economic Development Journal of Canada, 1994

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All content published in the Economic Development Journal of Canada is available under a Creative Commons Attribution Attribution (CC BY) International 4.0 license. The journal owns copyright for all works published prior to June 2020. The author(s) retain copyright for all works published after June 2020.