Creative Economy Marketing Programs and Events

Abstract

This article examines the importance of having creative economic plans and events in place to make the creative people in a community happy. This is an important part of a creative economy marketing strategy, as opposed to a traditional strategy, because a creative strategy focuses on attracting people rather than businesses. Marketing programs and events will be most effective if they address the happiness factor, if they offer physical appeal that people enjoy, and encourage social activities with like minded people that can lead to friendships.