Developing a Downtown Marketing Strategy

Authors

  • Anya Codack CEO, Yfactor Inc.

Abstract

This article examines the importance of having a thriving Main Street in a community's downtown. A vibrant Main Street boosts economic health and quality of life for miles around. If the Main Street environment attracts people, this feeds retail businesses which in turn attract more people, creating a positive spiral of growth and economic sustainability.

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Published

2012-08-09

How to Cite

Codack, A. (2012). Developing a Downtown Marketing Strategy. Economic Development Journal of Canada. Retrieved from https://ecdev.journals.yorku.ca/index.php/default/article/view/35

Issue

Economic Development Journal of Canada, 2012

Section

Articles

License

Copyright (c) 2012 The journal owns copyright for all works published prior to June 2020. The author(s) retain copyright for all works published after June 2020.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All content published in the Economic Development Journal of Canada is available under a Creative Commons Attribution Attribution (CC BY) International 4.0 license. The journal owns copyright for all works published prior to June 2020. The author(s) retain copyright for all works published after June 2020.