Place Branding Your Downtown

Authors

  • Anya Codack CEO, Yfactor Inc.

Abstract

An economic development organization that sets out to develop a place branding strategy for its downtown or mainstreet has a unique challenge on its hands. Downtown or mainstreet should have a brand that gives it a special attraction but also keeps it positioned as part of a broader community that is competing with the rest of the world to attract people and businesses.

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Published

2012-08-09

How to Cite

Codack, A. (2012). Place Branding Your Downtown. Economic Development Journal of Canada. Retrieved from https://ecdev.journals.yorku.ca/index.php/default/article/view/36

Issue

Economic Development Journal of Canada, 2012

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All content published in the Economic Development Journal of Canada is available under a Creative Commons Attribution Attribution (CC BY) International 4.0 license. The journal owns copyright for all works published prior to June 2020. The author(s) retain copyright for all works published after June 2020.