Your Unique Downtown Brand, Logo and Messaging

Authors

  • Anya Codack President - Yfactor

Abstract

What should be the primary role of the economic development office or the consultant leading the effort to develop a mainstreet logo?  This article suggest that it is to get the stakeholders to agree on what criteria should be used to evaluate the logo by. In order for your downtown or mainstreet to stand out, it must have a unique logo and a brand.

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Published

2012-08-09

How to Cite

Codack, A. (2012). Your Unique Downtown Brand, Logo and Messaging. Economic Development Journal of Canada. Retrieved from https://ecdev.journals.yorku.ca/index.php/default/article/view/37

Issue

Economic Development Journal of Canada, 2012

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All content published in the Economic Development Journal of Canada is available under a Creative Commons Attribution Attribution (CC BY) International 4.0 license. The journal owns copyright for all works published prior to June 2020. The author(s) retain copyright for all works published after June 2020.