Regional Branding - Representing Multiple Communities

Authors

  • Anya Codack

Abstract

This article shows that in today's hyper-competitive environment, communities must deal with severely constrained investment opportunities as well as low ED budgets, and so they are joining forces in innovative, collaborative regional initiatives. We call this "regionomic marketing" and it is generally carried out by regional organizations formed to achieve specific goals or to address specific economic development issues.

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Published

2011-01-29

How to Cite

Codack, A. (2011). Regional Branding - Representing Multiple Communities. Economic Development Journal of Canada. Retrieved from https://ecdev.journals.yorku.ca/index.php/default/article/view/41

Issue

Economic Development Journal of Canada, 2011

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All content published in the Economic Development Journal of Canada is available under a Creative Commons Attribution Attribution (CC BY) International 4.0 license. The journal owns copyright for all works published prior to June 2020. The author(s) retain copyright for all works published after June 2020.