News releases

Authors

  • Anya Codack

Keywords:

News releases, Media, Community

Abstract

Releases need to generate optimum returns on investment, so they should be written to appeal to as broad an audience as possible. Write directly for your target audiences in addition to the media that you hope will also reach them. In addition to directing information outward to promote something noteworthy happening in your community, today's releases have the additional purpose of drawing traffic to your economic-development website

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Published

2009-12-15

How to Cite

Codack, A. (2009). News releases. Economic Development Journal of Canada. Retrieved from https://ecdev.journals.yorku.ca/index.php/default/article/view/61

Issue

Economic Development Journal of Canada, 2009

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All content published in the Economic Development Journal of Canada is available under a Creative Commons Attribution Attribution (CC BY) International 4.0 license. The journal owns copyright for all works published prior to June 2020. The author(s) retain copyright for all works published after June 2020.