Transportation Demand Management Strategies: Improving the GTA''s Traffic Situation

Authors

  • Brian Shifman
  • Rebekah McGurran

Keywords:

Public and private partnership, Smart commute, Transportation management

Abstract

Transportation is a significant component of economic development, job satisfaction, employee retention and recruitment. Increasing commuting options and access to alternative transportation can impact the decisions individuals make about where they live, work and study. Public and private partnership need to develop

Author Biographies

Brian Shifman

Brian Shifman is the Executive Director of Smart Commute – North Toronto, Vaughan. Brian brings to Smart Commute an extensive background in marketing-communications, business development and program management and a passionate desire to reduce the GTA’s traffic problems. Brian holds a B.A. (Honours) from Queen’s University and a post-graduate degree in Public Relations from Humber College. Brian is also an active member of the Public Affairs Association of Canada, Canadian Public Relations Society and the International Association of Business Communicators.

Rebekah McGurran

Rebekah McGurran is a Program Manager for Smart Commute – North Toronto, Vaughan. Rebekah holds a Bachelor''s Degree in Environmental Studies and recently completed a Master''s Degree in Urban Planning and Environmental Studies at York University, focusing on ecological and participatory planning. Rebekah''s studies have focused on urban environments, with their inherent opportunities and challenges. She has volunteer experience with the Task Force to Bring Back the Don, Taddle Creek Watershed Initiative and the Evergreen Foundation.

Downloads

Published

2008-08-01

How to Cite

Shifman, B., & McGurran, R. (2008). Transportation Demand Management Strategies: Improving the GTA’’s Traffic Situation. Economic Development Journal of Canada. Retrieved from https://ecdev.journals.yorku.ca/index.php/default/article/view/72

Issue

Economic Development Journal of Canada, 2006

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All content published in the Economic Development Journal of Canada is available under a Creative Commons Attribution Attribution (CC BY) International 4.0 license. The journal owns copyright for all works published prior to June 2020. The author(s) retain copyright for all works published after June 2020.